Hannah Mukhtar
Marketing + Product Growth | Consumer Insight |
UC Berkeley Haas
I’m a UC Berkeley Haas business student with experience in marketing, product growth, and consumer research. I’m especially interested in how audience psychology, usability, and positioning shape the way products succeed in competitive markets.
About Me.
Welcome to my website! I’m a Business Administration student at UC Berkeley Haas (3.7 GPA; Dean’s List 2024) with experience in marketing, product growth, and consumer research. I’m especially interested in how audience psychology, positioning, and structured insight shape the way brands and products succeed in competitive markets.
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I’ve worked across multiple stages of the product and growth lifecycle — from conducting user research and analyzing behavioral data, to organizing product feedback, supporting go-to-market initiatives, and tracking performance metrics to evaluate engagement. These experiences have strengthened my ability to think holistically about how ideas move from insight to execution.
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I’m drawn to roles where I can translate user behavior into strategy — whether that means refining messaging, identifying customer niches, improving product experience through actionable feedback, or using AI-assisted analysis to surface patterns efficiently and responsibly.
What I’m focused on
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Understanding user behavior and translating insight into marketing and growth strategy
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Identifying customer niches and positioning opportunities
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Connecting product experience with clear, compelling brand storytelling
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Applying structured analysis — including AI-assisted workflows — to extract meaningful patterns and support data-informed decision-making
Education
August 2024-May 2027 (Expected)
Business Administration (B.S.)
UC Berkeley Haas
At Berkeley Haas, I’ve focused on the intersection of marketing, consumer behavior, and strategic decision-making. Through coursework in Marketing, Microeconomic Analysis for Business Decisions, Innovation & Design Thinking, Behavioral Economics, and Full Stack Development, I’ve built a strong foundation in understanding how incentives, audience psychology, and market structure influence brand growth and product performance.
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Beyond the classroom, I’ve participated in case competitions where I applied analytical frameworks to real-world business challenges — strengthening my ability to structure complex problems, synthesize research quickly, and present clear, strategic recommendations.
Jan 2026-April 2026 (Study Abroad)
Business Strategy & Philosophy of Law
University of Oxford, New College
At Oxford, I study in a tutorial-based system centered on weekly deep-dive research essays. Each week, I read academic literature, structure arguments, and defend my analysis one-on-one with a tutor. This format has sharpened my ability to think critically, evaluate competing perspectives, and build structured, evidence-based arguments under time constraints.
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Studying Business Strategy alongside Philosophy of Law has strengthened how I think about systems, incentives, and long-term organizational decision-making — skills that directly influence how companies position products and navigate competitive markets.
