Creative + Brand Strategy
Creativity was one of my earliest entry points into understanding markets.
Through running an independent resale shop and publishing a poetry collection, I explored how visual identity, positioning, content, and audience behavior shape discovery and engagement. Both projects became hands-on experiences in building something from the ground up and learning how creative decisions connect to growth.
Mocha Closet
E-Commerce + Personal Styling
Built a Depop storefront to 800K+ item views, 215 sales, and $8.5K+ revenue through trend-based sourcing, search optimization, merchandising, and pricing. Later expanded the shop into personalized style bundles built around customer aesthetic preferences.
Meadow of Whispers
Author + Independent Publishing
Conceptualized, designed, and self-published a poetry collection distributed across 10+ retailers, reaching #1 New Amazon AAPI Poetry and 100+ sales. I also handled select retail outreach, audience-building, and the launch/signing event.
