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Creative + Brand Strategy
Creativity has been one of my earliest entry points into understanding markets.
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Through building an independent vintage fashion brand and publishing a poetry collection, I explored how storytelling, aesthetic positioning, and audience psychology drive engagement. These projects became hands-on experiments in branding, discoverability, and conversion.
Mocha Closet
Independent E-Commerce Brand
As the founder of Mocha Closet, I managed over 200 product listings and optimized search tags, catalog structure, and content strategy to increase visibility to 800K+ views.
Meadow of Whispers
Author & Creative Direction
I published Meadow of Whispers, which reached #1 New AAPI Poetry on Amazon at release.
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