Flaire — From Product Feedback to Market Activation
At Flaire, I worked across both product usability and early-stage marketing strategy. Rather than focusing on just one lane, I approached growth holistically: understanding the product experience first, then thinking about how it could be positioned and expanded.
Product Usability — Seeing the App as a User
I conducted hands-on usability feedback by actively using different areas of the platform and documenting friction points, missing features, and opportunities for improvement.
Rather than simply noting issues, I structured feedback around:
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Where users might drop off
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What felt unintuitive or redundant
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Features that could increase engagement
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How improvements could realistically be implemented
This sharpened my ability to evaluate product experience through a growth lens: friction directly affects retention.
I was also asked to evaluate potential product updates from a user's perspective, noting my findings. For example, I researched a considered achievement system for user retention and shared my findings with the product team.
​​Nutra — Gamifying Nutrition for Teens
Nutra was a gamified nutrition app prototype I developed to explore how behavioral design could make healthy habits more engaging for teens. I conducted early-stage user research, defined product requirements, mapped detailed user flows, and built a Figma prototype to test the concept.
The Problem
When researching teen nutrition tools, I noticed a pattern:
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Most tracking apps were designed for adults.
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Many emphasized calorie counting in ways that could feel discouraging.
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Few created sustained motivation for younger users.
The issue wasn’t access to information — it was engagement structure.
Competitor analysis reinforced this gap: most platforms followed conventional tracking models without strong gamified incentives.
User Research
Before defining features, I conducted a survey of 100 respondents to better understand:
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Teen perceptions of nutrition apps
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Motivations around food choices
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Frustrations with existing tracking systems
The results informed three key decisions:
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Remove visible calorie emphasis
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Focus on positive reinforcement rather than restriction
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Design for emotional engagement, not pure data logging
This research-first approach shaped the entire concept.
Product Concept
If teens are motivated by reward loops in games, why not apply that same psychology to nutrition?
Instead of asking users to track calories, Nutra reframes nutrition through:
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A customizable creature
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Visible health percentage tied to nutrient intake
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Symptom-based feedback (e.g., low Vitamin C → creature appears fatigued)
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Reward unlocks for consistency
The goal: indirect habit formation through emotional attachment and progress tracking.
Minimum Lovable Product (MLP)
I structured Nutra around a defined MLP, including:
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Account creation + verification
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Customizable creature onboarding
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Daily nutrition logging
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Health-impact logic tied to nutrient thresholds
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Notifications and streak-based rewards
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Optional cosmetic monetization
Nutra App Requirements
Mapping this forced me to think clearly about prioritization: what reinforces engagement, and what is secondary?
Experience Design
UX decisions included:
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Age-gated onboarding (must be above 10)
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Quarter-portion food entries for realistic logging
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Removal of calorie visibility to reduce pressure
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Visual nutrient progress bars updated daily
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Every interaction was designed around clarity, encouragement, and visible feedback.
Recognition
Nutra was selected as a Finalist in the Paradigm Challenge (Top 100 out of 50,000 submissions).
This recognition validated the clarity of the problem framing and the structure of the solution.
What This Project Taught Me
Although I am no longer actively developing Nutra, the project significantly shaped how I approach marketing and growth:
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Engagement must be built into the product itself.
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Behavioral incentives drive retention more than surface features.
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Positioning matters as much as functionality.
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Removing friction (e.g., calorie pressure) can expand trust and accessibility.
Nutra was where I began thinking seriously about the intersection of user psychology, product structure, and brand positioning — a lens I continue to apply in marketing and growth roles today.
Customizable Creature Prototypes
