Flaire — From Product Feedback to Market Activation
At Flaire, I worked across both product usability and early-stage marketing strategy. Rather than focusing on just one lane, I approached growth holistically: understanding the product experience first, then thinking about how it could be positioned and expanded.
Flaire — From Product Feedback to Market Activation
​At Flaire, I worked across both product usability and early-stage marketing strategy. Rather than focusing on just one lane, I approached growth holistically: understanding the product experience first, then thinking about how it could be positioned and expanded.
Product Usability — Seeing the App as a User
I conducted hands-on usability feedback by actively using different areas of the platform and documenting friction points, missing features, and opportunities for improvement.
Rather than simply noting issues, I structured feedback around:
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Where users might drop off
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What felt unintuitive or redundant
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Features that could increase engagement
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How improvements could realistically be implemented
This sharpened my ability to evaluate product experience through a growth lens: friction directly affects retention.
I was also asked to evaluate potential product updates from a user's perspective, noting my findings. For example, I researched a considered achievement system for user retention and shared my findings with the product team.
Marketing Execution — Identifying Growth Channels
Beyond product feedback, we explored multiple early-stage marketing initiatives:
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Identifying influencers aligned with the brand
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Testing social media positioning strategies
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Marketing in person to gauge live reactions
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Identifying customer niches that showed stronger resonance'
Rather than assuming a target audience, we observed which segments responded most strongly and adjusted outreach accordingly.
Gallery-Images of just a few of the marketing initiatives planned
Phone wallpaper designed and used while in-person marketing
Poster hung up throughout locations in my college
​These visuals represent select campaigns, but my marketing work extended beyond them. I supported customer niche identification, influencer research, lead generation strategy, and market research to help refine how the brand positioned itself and engaged new audiences.
One example of a social media campaign run early on
