Flaire — From Product Feedback to Market Activation
At Flaire, I worked across both product usability and early-stage marketing strategy. Rather than focusing on just one lane, I approached growth holistically: understanding the product experience first, then thinking about how it could be positioned and expanded.
Flaire — From Product Feedback to Market Activation
At Flaire, I worked across both product usability and early-stage marketing strategy. Rather than focusing on just one lane, I approached growth holistically: understanding the product experience first, then thinking about how it could be positioned and expanded.
Product Usability — Seeing the App as a User
I conducted hands-on usability feedback by actively using different areas of the platform and documenting friction points, missing features, and opportunities for improvement.
Rather than simply noting issues, I structured feedback around:
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Where users might drop off
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What felt unintuitive or redundant
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Features that could increase engagement
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How improvements could realistically be implemented
This sharpened my ability to evaluate product experience through a growth lens: friction directly affects retention.
I was also asked to evaluate potential product updates from a user's perspective, noting my findings.
I also evaluated proposed feature concepts from a user perspective. For example, I reviewed Figma concepts for reward and leaderboard mechanics, identifying potential usability and engagement concerns and sharing recommendations with the product team as it decided which ideas to move forward with.
Marketing Execution — Identifying Growth Channels
Beyond product feedback, I tested several early-stage acquisition approaches:
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Social, online, and in-person promotion
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Comparing engagement across different approaches
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Researching 40+ potential influencers
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Evaluating creators by audience demographics, engagement, follower size, and niche fit
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Identifying customer segments that appeared more responsive to different marketing approaches
Rather than assuming one target audience or acquisition channel would work best, I compared response patterns and used them to think more deliberately about audience fit and channel selection.
Gallery-Images of just a few of the marketing initiatives planned
Phone wallpaper designed and used while in-person marketing
Poster hung up throughout locations in my college
These visuals represent select marketing experiments, but my work extended beyond them. I also supported customer-segment research, influencer identification, and market research to help the team think through how Flaire could reach and resonate with different audiences.
One example of a social media campaign run early on
