Nutra
Founder | Product Prototype | Behavioral Design
At Flaire, I worked across both product usability and early-stage marketing strategy. Rather than focusing on just one lane, I approached growth holistically: understanding the product experience first, then thinking about how it could be positioned and expanded.
Product Usability — Seeing the App as a User
I conducted hands-on usability feedback by actively using different areas of the platform and documenting friction points, missing features, and opportunities for improvement.
Rather than simply noting issues, I structured feedback around:
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Where users might drop off
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What felt unintuitive or redundant
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Features that could increase engagement
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How improvements could realistically be implemented
This sharpened my ability to evaluate product experience through a growth lens: friction directly affects retention.
I was also asked to evaluate potential product updates from a user's perspective, noting my findings. For example, I researched a considered achievement system for user retention and shared my findings with the product team.
Marketing Execution — Identifying Growth Channels
Beyond product feedback, we explored multiple early-stage marketing initiatives:
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Identifying influencers aligned with the brand
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Testing social media positioning strategies
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Marketing in person to gauge live reactions
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Identifying customer niches that showed stronger resonance'
Rather than assuming a target audience, we observed which segments responded most strongly and adjusted outreach accordingly.
Gallery-Images of just a few of the marketing initiatives planned
Phone wallpaper designed and used while in-person marketing
Poster hung up throughout locations in my college
And many more! These are the general examples, but my skills in marketing include consumer behavior, lead generation, market research, and more.
One example of a social media campaign run early on
